
Resume
While my primary focus revolves around marketing, I have a passion for art and anything creative. After spending four years at an art high school, I’ve developed a unique approach to marketing that combines analytical skills with artistic vision. I’m excited to bring my creative side into the marketing world and make a real impact with fresh ideas and strategies.
Education
James Madison University
Bachelor of Business Administration: Marketing
Aug 2021- May 2025
Attending JMU as a marketing major, I have a solid foundation in marketing principles and consumer behavior. My skills include digital marketing, market research, and brand management, preparing me to contribute to innovative marketing initiatives.
Experience
Potbelly
Food Service Worker
May 2023 - Feb 2025
I effectively collaborated with teammates and welcomed feedback, fostering a supportive work environment. I addressed customer concerns positively by accommodating their needs, ensuring satisfaction. Additionally, I maintained professional and positive communication between management and clients, contributing to a harmonious workplace.
Potbelly
Social Media Manager Of Harrisonburg Location
Oct 2024 - Feb 2025
I ran the social media accounts for the Harrisonburg location, including the Instagram and TikTok pages. This role required planning content calendars, tracking KPI's and metrics, and allowed for so many opportunities to apply concepts I'd learned in my classes up until this point into a real world environment. Coming up with ideas for posts was so much fun and I will gladly take what I learned here to positions in the future.
Buffalo Wild Wings
Server
Feb 2021- Present
I maintained an extensive knowledge of the menu to provide tailored recommendations that enhanced the dining experience for guests. I efficiently handled payments and swiftly any customer concerns, ensuring a high level of guest satisfaction that encouraged repeat business. Working in a fast-paced, high-volume sports bar environment, I consistently delivered exceptional customer service, making sure every patron felt valued and welcomed. My commitment to excellence contributed to a positive atmosphere and a loyal customer base.
Leadership and Activities
2024 Rainey Shepard COB 300 Business Plan
Competition Finalist
Aug 2023- Mar 2024
I collaborated on a business plan that set a strong foundation for success. I created a budget based on estimated expenses and projected revenues, aiming for profitability by year three. By identifying our target market, I tailored advertising channels to connect with potential customers and engaged with companies for valuable insights.
American Marketing Association
Member
Jan 2025 - May 2025
I collaborated with fellow marketing majors at weekly meetings to learn and implement essential marketing principles. Additionally, I contributed to the preparation for our annual case competition at the international collegiate conference in New Orleans, while proudly representing JMU's nationally recognized chapter through service leadership and active engagement in AMA duties.