Current and Upcoming Ventures
Over the past two years I've worked at Potbelly Sandwich Shop, and while some may look at that and see a minimum wage job in fast food, they'd be sorely mistaken. Working at Potbelly has been a phenomenal experience. I have so much respect for the people I work with and the brand in general that I decided to take my work a step further. I recently started running the social media accounts for the Harrisonburg location, including the Instagram and TikTok pages. This role requires planning content calendars, tracking KPI's and metrics, and honestly allows for so many opportunities to apply concepts I've learned in my classes up until this point into a real work enviroment.
Coming up with ideas for posts has truly boon so much fun and I would gladly take what I've learned here to positions in the future. If you want to check out any of the socials, click the buttons below!
Resume
While my primary focus revolves around marketing, I have a passion for art and anything creative. After spending four years at an art high school, I’ve developed a unique approach to marketing that combines analytical skills with artistic vision. I’m excited to bring my creative side into the marketing world and make a real impact with fresh ideas and strategies.
Education
James Madison University
Bachelor of Business Administration: Marketing
2021-2025
Attending JMU as a marketing major, I have a solid foundation in marketing principles and consumer behavior. My skills include digital marketing, market research, and brand management, preparing me to contribute to innovative marketing initiatives.
Experience
Potbelly
Food Service Worker
2023-2024
I effectively collaborated with teammates and welcomed feedback, fostering a supportive work environment. I addressed customer concerns positively by accommodating their needs, ensuring satisfaction. Additionally, I maintained professional and positive communication between management and clients, contributing to a harmonious workplace.
Leadership and Activities
2024 Rainey Shepard COB 300 Business Plan
Competition Finalist
2023-2024
I collaborated on a business plan that set a strong foundation for success. I created a budget based on estimated expenses and projected revenues, aiming for profitability by year three. By identifying our target market, I tailored advertising channels to connect with potential customers and engaged with companies for valuable insights.